Repositioning Maggi in India

Nestlé’s association with India dated back to 1912, when it began trading as The Nestlé Anglo-Swiss Condensed Milk Company (Export) Limited, importing and selling finished products in the Indian market. After India gained independence in 1947, the economic policies of the Indian Government stressed the need for local production in order to develop the milk economy. As a result, NIL was incorporated in the year 1956. The company set up its first factory in 1961 at Moga, Punjab. NIL manufactured a variety of food products such as infant food, milk products, beverages, prepared dishes & cooking aids, and chocolates & confectionary. Some of the company’ popular brands were Nescafé, Maggi, Milky Bar, Kit Kat, Milkmaid, and Nestlé milk...